Ujjwala Scheme New Push: How INR 300 Subsidy and Panchayats Are Driving LPG Use Among 10 Cr Rural Families
New Delhi [India], July 28: It’s now every day that a government scheme transforms rural India. Since its launch in 2016, the Pradhan Mantri Ujjwala Yojana (PMUY) has done exactly that, lighting up over 10 crore homes with the blue flame of clean cooking. From being just a policy document, PMUY has now become a social shift, especially for women from low-income and remote households. And yet, for all its early success, a newer challenge emerged: sustained usage.
Today, the Government of India is doubling down, not just on providing LPG connections but on ensuring they’re actually used. With the recent step-up in subsidies, behavioural nudges, and on-ground mobilisation, the focus has shifted to better, regular consumption. Because giving a cylinder isn’t enough if it’s left unused.
The Evolution of Ujjwala: From Connections to Consistency
Launched in May 2016, PMUY aimed to empower women by offering deposit-free LPG connections to adult women in rural households. The initial goal? Eight crore households. That was achieved in 2019. Then came Ujjwala 2.0 in 2021, covering another 1.6 crore families, followed by a third extension of 75 lakh more connections, all completed before mid-2024. As of July 2025, a staggering 10.33 crore households are now under the PMUY umbrella.
But the more subtle metric, how often these households refill their LPG cylinders, has now taken centre stage. Because distribution is one thing, usage is another. In rural homes where traditions, affordability, and habits shape kitchen choices, the real success lies in changing behaviour.
Cash, Culture, and Consumption: Tackling the Refill Gap
LPG usage isn’t just about availability; it’s shaped by family size, local food practices, and even the comfort of old routines like cooking on a “chulha.” Understanding this complexity, the government has layered economic support with cultural outreach.
The cornerstone is affordability. In May 2022, a targeted ₹200 subsidy per 14.2 kg cylinder was introduced for PMUY beneficiaries. By October 2023, this was increased to ₹300, making LPG significantly more wallet-friendly. For a family in Delhi, for instance, the effective cost of a cylinder is just ₹553. That’s a big shift for households where every rupee counts.
At the same time, Oil Marketing Companies (OMCs) and the Ministry have innovated with product-level flexibility: smaller 5 kg cylinders for households with limited cash flow, and even a double-bottle option for more convenience. These aren’t just logistic changes; they’re psychological enablers that make LPG more approachable.
But beyond cash and cylinders, the big move is community outreach. Through LPG Panchayats, awareness drives, and mass camps, OMCs are nudging behaviour gently. These sessions do more than educate; they create mutual understanding, share success stories, and normalise the use of LPG in village settings.
The Numbers Speak: Usage on the Rise | Ujjwala Yojana
Has this worked? The numbers say yes.
Per capita consumption among PMUY beneficiaries has risen from 3.68 cylinders per year in FY 2021–22 to 4.47 in FY 2024–25. That may sound modest, but across 10 crore families, it’s a meaningful spike. In fact, only 1.3% of consumers haven’t taken even a single refill post-installation, a significant low for a scheme of this scale.
What’s more telling is the gradual cultural shift. As LPG replaces wood, dung, and crop residue, the benefits multiply: reduced indoor air pollution, fewer respiratory illnesses, and improved safety for women and children.
In the long run, this means better health outcomes and less deforestation, especially in ecologically fragile zones.
More Than a Stove: An Environmental and Health Revolution
Let’s be honest, at first glance, an LPG connection might not seem revolutionary. But for a woman in a remote village who spent hours gathering firewood, it is liberation. It’s about time saved, lungs spared, and dignity restored.
Independent studies back this up. Families report better nutrition, thanks to quicker and more varied cooking. Environmental impact? Less smoke, less forest degradation. Economic angle? Women with more time can now work, learn, or even start microenterprises.
As Minister of State for Petroleum and Natural Gas, Shri Suresh Gopi, noted in the Rajya Sabha, PMUY is more than a welfare scheme. It’s an instrument of social and gender justice. The focus now is on deepening that change, not just reaching the last household, but ensuring that every LPG connection sparks a consistent, clean flame.
Looking Ahead: A Kitchen That Changes a Nation
The journey isn’t over. New behavioural insights, digital tracking through platforms like the Common LPG Data Platform, and smart targeting of subsidies mean the system is evolving. More community engagements, better flexibility in product delivery, and stronger coordination between ministries will be key.
Because real impact lies not in distribution figures, but in the daily choices of a mother in rural Bihar, a daughter in Odisha, or a grandmother in Rajasthan, if they switch to LPG and stay with it, then PMUY has done its job.
And right now, it looks like it’s on the right flame.
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